Being a dad is one of the greatest challenges in life, but it often gets overlooked. Though the everyday joys of being a father are overshadowed in pop culture by fast-paced news and Hollywood gossip, that doesn’t mean celebrity dads aren’t talking about how their kids are changing their lives for the better.

Beginning August 25, the Georgia Center for Opportunity’s Healthy Families Initiative is introducing #FatherhoodFridays on social media, celebrating fatherhood in pop culture. The launch begins with a series of graphic ads featuring celebrity quotes highlighting the joys of parenthood.

HFI is currently preparing for two fall classes on fatherhood. Conversations of a Father, which is accepting registrations for the dates of September 30 and October 14. The full-day class for men reinforces characteristics they need to be good fathers, 24 hours a day, seven days a week. The class is free to attend, and breakfast and lunch will be provided.

For more information, visit the Healthy FamiliesInitiative online.

You can check out the series below, or watch for the ads every Friday on Facebook.

“Every day I’m proud to be a dad.” -Chris Rock “Fatherhood is the most insanely amazing, most beautiful, unbelievable thing that can ever happen to you.” - Justin Timberlake Untitled design HFI John Legend ”Being a dad is legitimately the greatest thing ever…It just makes me wanna be better.” - Ashton Kutcher “I didn’t think being a dad was going to be this fun” - Jimmy Fallon